What type of branding is used when a practice retains its name but is associated with a health system?

Co-branding is the term that describes a scenario where a practice maintains its original name while forming a partnership or association with a health system. This strategy allows the practice to benefit from the recognition and reputation of the health system while retaining its identity in the market. The practice can leverage the resources, credibility, and marketing power of the health system, which can lead to increased patient trust and potentially higher patient volumes.

Co-branding typically involves two or more brands collaborating in a way that highlights their individual strengths while also presenting a unified front to patients. This can enhance the overall value proposition of the services offered, as the practice appears to offer local, personalized care backed by the reliability and stability of a larger health system.

In contrast, multi-branding, mixed branding, and multi-product branding refer to strategies where different brands are used for separate products or services, or where a single brand markets multiple products, which does not fit the relationship described between the practice and the health system.